Thursday, October 15, 2015
Analyzing consumer oriented websites
I love watching movies more than anything so I chose to analyze Rotten Tomatoes and IMDb. At first glance I liked rotten tomatoes more because on the very first page, names of all the current movies are listed with their ratings as opposed to IMDb which only mentions the top 25 on the cover page. However, after further investigation I found IMDb to be more useful when using the search bar to find a specific movie because it gave many suggestions of other similar movies, as well as a clear review of the movie you just searched. Whereas Rotten tomatoes only gives a brief rating and description without going into as much detail, or other movie suggestions. I found the Rotten tomatoes rating system to be more confusing than helpful. They use certain tomato symbols to portray whether a movie was good or bad but it would have been much more useful if there was some sort of key on the side explaining what each symbol represents. Once again IMDb proves to be the most helpful because they use the classic gold star rating system that is familiar and easy for consumers to understand. To improve the rotten tomatoes website I would add a key to their symbols, and make they're search engine and suggestions more affective. The only thing I would change about IMDb is their front page which could be improved my featuring current movies and their ratings.
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