Our
advertisement is for MAC cosmetics, and it’s advertising their Viva Glam
line. The ad states that, “Every cent from the sale of Viva Glam lipstick
and lip gloss goes toward helping women, men and children living with and
affected by HIV/AIDS.” It features Rihanna, as the main part of the ad,
and celebrity endorsement. She is wearing the makeup, and promoting the
company and its charitable acts. She is the main focus of the ad, and it
is apparent because everything is dwarfed by her picture. This shows that
MAC is using sex appeal to sell their products, rather than advertising the
charity more. Although she is naked, it isn’t in a degrading
way. She is naked in a powerful way to show her strength as a
human, which ties in with conquering HIV/AIDS.
Our
advertisement is for MAC cosmetics, and it’s advertising their Viva Glam
line. The ad states that, “Every cent from the sale of Viva Glam lipstick
and lip gloss goes toward helping women, men and children living with and
affected by HIV/AIDS.” It features Rihanna, as the main part of the ad,
and celebrity endorsement. She is wearing the makeup, and promoting the
company and its charitable acts. She is the main focus of the ad, and it
is apparent because everything is dwarfed by her picture. This shows that
MAC is using sex appeal to sell their products, rather than advertising the
charity more. Although she is naked, it isn’t in a degrading
way. She is naked in a powerful way to show her strength as a
human, which ties in with conquering HIV/AIDS.
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