Advertisements R Us, Coca-Cola ad

1) Rubin's analysis of Coca-Cola ads proves to readers how the words and graphics of the ads can be representative of life in America at the time they were released. She also accurately analyzes how each component of the ad is persuading consumers to try this product. "Coca-Cola was attuned to white society's racial intolerance and chose this ad to depict what they undoubtedly saw as average Americans." Racism was very relevant in the 1950's, something that Rubin describes as being represented through this all white Cola ad. Also Rubin shows how the ad is persuading consumers to buy the product by describing men in uniform and working class citizens enjoying a Coke, and inviting consumers to do the same, on the front of the ad.




2) Rubin incorporates historical context when she identifies the parts of the ad that reflect life in the 1950's. "A white, male-dominated society in which servicemen and veterans were a numerous and prominent presence." Here, the author is describing the 1950's norms in society and what the art in the ad depicts as average American's. As she stated, the artwork mainly features these kinds of men as the ads reflection of society although a few women are dispersed among them.


3) While analyzing this ad, I might try to answer questions such as: what techniques is the ad using to persuade consumers to buy the product? What is the focal point of the ad and how is it used to draw your attention toward the product? How do all components of the ad work together to make the consumer want to buy this product?


4) An ad that reflects the current American values is a cheerios commercial lately. The add features a mixed race girl helping her father to stay heart healthy by feeding him cheerios. This ad represents two different aspects of American values. On one hand, the little girl has parents of two different races, something that is very common today and accepted in our society as a norm. On the other hand, The ad focuses on the little girl helping her father with his health. Health is a subject of many ads and is very prominent in our society as something that people are working towards, especially when it comes to body image. Even fast food ads are trying to appeal to consumers by making their food seem somewhat healthy. The 1950's Cola ad and the recent Cheerios ad are very different and display a different set of values represented by the eras they came from.