Tuesday, October 27, 2015

Advertisement Summary - MAC Viva Glam

Our advertisement is for MAC cosmetics, and it’s advertising their Viva Glam line.  The ad states that, “Every cent from the sale of Viva Glam lipstick and lip gloss goes toward helping women, men and children living with and affected by HIV/AIDS.”  It features Rihanna, as the main part of the ad, and celebrity endorsement.  She is wearing the makeup, and promoting the company and its charitable acts.  She is the main focus of the ad, and it is apparent because everything is dwarfed by her picture.  This shows that MAC is using sex appeal to sell their products, rather than advertising the charity more.  Although she is naked, it isn’t in a degrading way.   She is naked in a powerful way to show her strength as a human, which ties in with conquering HIV/AIDS. 

Sunday, October 25, 2015

Summary

Melissa Rubin analyzed a Coca-Cola ad and discovered that certain components of the ad reflect the American culture at the time. Seeing how the cola company was attuned to the racial intolerance of the 1950's, Rubin describes the people in the ad as "a white male dominated society in which servicemen and veterans were a numerous and prominent presence." The Illustrations of the ad only depict ordinary white men and very few women, but when the company did occasionally decide to feature a person of color, it was always a famous one. The author also describes how the ad is trying to recognize "patriotism inspired by the war" so that it will evoke positive feelings about the product. The company achieves this by featuring working class men in uniform, and creating an economic/ war related appeal.

Saturday, October 24, 2015

Advertisements R Us, Coca-Cola ad

1) Rubin's analysis of Coca-Cola ads proves to readers how the words and graphics of the ads can be representative of life in America at the time they were released. She also accurately analyzes how each component of the ad is persuading consumers to try this product. "Coca-Cola was attuned to white society's racial intolerance and chose this ad to depict what they undoubtedly saw as average Americans." Racism was very relevant in the 1950's, something that Rubin describes as being represented through this all white Cola ad. Also Rubin shows how the ad is persuading consumers to buy the product by describing men in uniform and working class citizens enjoying a Coke, and inviting consumers to do the same, on the front of the ad.




2) Rubin incorporates historical context when she identifies the parts of the ad that reflect life in the 1950's. "A white, male-dominated society in which servicemen and veterans were a numerous and prominent presence." Here, the author is describing the 1950's norms in society and what the art in the ad depicts as average American's. As she stated, the artwork mainly features these kinds of men as the ads reflection of society although a few women are dispersed among them.


3) While analyzing this ad, I might try to answer questions such as: what techniques is the ad using to persuade consumers to buy the product? What is the focal point of the ad and how is it used to draw your attention toward the product? How do all components of the ad work together to make the consumer want to buy this product?


4) An ad that reflects the current American values is a cheerios commercial lately. The add features a mixed race girl helping her father to stay heart healthy by feeding him cheerios. This ad represents two different aspects of American values. On one hand, the little girl has parents of two different races, something that is very common today and accepted in our society as a norm. On the other hand, The ad focuses on the little girl helping her father with his health. Health is a subject of many ads and is very prominent in our society as something that people are working towards, especially when it comes to body image. Even fast food ads are trying to appeal to consumers by making their food seem somewhat healthy. The 1950's Cola ad and the recent Cheerios ad are very different and display a different set of values represented by the eras they came from.

Thursday, October 22, 2015

Animal cruelty ads - group questions



1.       All the ads were published by different animal protection/animal rights activist groups. These groups include PETA, Freedom for Animals, Mercy for Animals, and the ASPCA. 

2.       They are intended for animal lovers, and consumers in general who might be unaware of the animal cruelty caused by their everyday products.  They’re meant to persuade and raise awareness.

3.       The PETA and ASPCA ads are targeted toward animal lovers; we can tell this because they use terms like “your dog” and personify the dog by telling the reader he is “waiting to love you.” The other two ads are aimed at consumers because they point out specific stores and products that people use every day that sponsor cruelty.  

4.       The purpose of the ads is to make people aware that their actions, even inadvertently, can affect animals.  They’re meant to raise awareness, and get people to stop using certain products/shopping at certain places.

5.       These ads rely on emotional and ethical appeals, by asking the readers if they support animal cruelty.  They show upsetting images of dogs and animals to evoke emotion out of the audience.  It appeals to rationality by giving facts, and stating statistics. 

6.       The ads, as stated before, use upsetting images as well as bold text to grab the reader’s attention and make them listen, and care.  They use phrases like “Do you support cruelty to animals?” to make the reader think.

7.       They all catch the reader’s attention and make the audience think about how their actions/ choices affect animals.  Also, they disturb the readers.

Monday, October 19, 2015

Personal Narrative


Robyn Harvey
10/20/15

Personal Narrative

            The first time I ever really began to like writing was in second grade. Throughout the year my teacher would give us assignments to write our own short stories, and to include our own little hand drawn pictures. Every time she passed back our graded story’s I would get around 100% and a smiley face sticker or words of encouragement like “Great story! Keep up the good work.” I especially loved showing my stories off to my family as they praised me and said how cute it was that I was a little writer. Writing was the perfect way for me to express myself ate such a young age. I loved being able to share a little bit of my life through the stories I created.

In fourth grade we got a little more in depth by writing book predictions, summaries, and things of that nature. These were my specialty because I knew exactly how to write them in order to get a perfect score. Short stories and small book analysis’s became the extent of my writing knowledge. As my time in elementary school progressed, I kept up the good grades, became a very well rounded student, and my writing had never been better!

            By the time 6th grade rolled around, I was enrolled in all of your average middle school courses. I was a straight “A” student taking accelerated math, although English was one of my easiest subjects. Halfway through the school year I got a call from my history teacher asking if I was interested in joining her advanced placement English and History class. I couldn’t believe I was actually being asked to join the advanced class! Isn’t that only for the really smart kids? At first I was hesitant but then I was really excited to be joining a class where I could reach my full potential. Also, two of my best friends were switching classes at the same time which made it even better.

            The next Monday I walked into my new class with my best friends to see the fresh new faces and curriculum awaiting us. After being welcomed by a few friends and familiar students, we took our assigned seats. My teacher was a loud woman of above average height and dark brown hair that scattered across her forehead in the form of bangs. She began with telling us about our first writing assignment of the semester. We were to write a book report on any of the books she had picked out for us and follow her guidelines in the packet she handed out. As the class went on I learned her teaching methods often included yelling important phrases that she didn’t want us to forget. When she was giving us advice for our book report, she enthusiastically banged a chair on her desk while yelling “Don’t switch tenses!” These kind of crazy things are what make her so memorable to this day.

            After reading the guidelines for our assignment, I was getting a little worried. “I’ve never written anything with this much structure and requirements!” I thought. “There’s no way I’m going to get through this on my own, I’ve never seen anything like it before.” Then she said it. The words that sounded so crazy coming out of my teachers mouth that I wondered if she was going insane. “This is an advanced class so you all should be writing at a college level! Yeah, that’s right, this is a college level paper but I expect you are all capable of achieving the requirements.” I could barely hold what I was thinking inside. “College?! I’ve only gotten half way through the sixth grade and she expects college level work out of me? Now I’m officially doomed.”

            The next week, I finally sat down and attempted to start my paper. I read the example paper over and over but still had no clue how to go about writing my own. As usual I asked my mom for help. She was pretty good at helping me but I still just didn’t understand the main concepts that I needed to summarize in each paragraph. I was never taught how to write a paper like this on my own so figuring out how to collect my thoughts and write them down in the correct manner was a real struggle for me. As I went along the writing process for this paper my mom would walk me through each paragraph and help me express my thoughts neatly. After a painfully long period of working on my book report I finally finished and turned it in hoping for the best.

            A few weeks later my teacher handed back our papers and I could barely look. I shook in my boots as I turned the paper over to see my final scores. A solid “B” not bad! However, I was still disappointed in myself because I knew I could never have done my paper correctly, or gotten such a good grade without my mom’s help. I felt like I was failing myself because I was sustaining such good grades and writing so well for so long and then suddenly I was struggling to support myself.

            As time went on I stopped asking my mom for help with any kind of paper and started doing them on my own hoping that I would learn something. It was difficult and ever since then that year I’ve been getting less than desirable grades on my papers. But I had to learn on my own that writing is just a weakness of mine and I have to work harder at it than some other kids. It is mostly difficult for me to wrap my head around certain formats or structures of specific papers. Expressing my thoughts in specific ways can be a challenge especially when most teachers grade a little bit differently and not all of them are going to like my writing.

            After my sixth grade year I began to really dislike writing mostly because it’s hard to like something I’m not good at. I’m sure most people could say the same! It seems like every year I try to write as well as I can and follow the correct guidelines but very little improvement is made. Despite my growing distaste for writing assignments, I continue to try my best and hope that one day I’ll be able to write as well as I once could.

Sunday, October 18, 2015

Mad Men

1) Havrilesky's main insight about Mad Men was that the show so accurately portrayed the disconnect between the American dream and reality, or how Americans are constantly in a state of wanting more. She states that "It strains to capture the transformation of the American dream into a commodity that can be bought and sold." meaning that the American dream has become a commercial item that is sought after rather than a humble life that can be lived.


2) Havrilesky establishes her authority to write about the show by demonstrating her knowledge and insight of every season, episode, and character. Readers can clearly see how much she knows about each character and the underlying message about why they are they way they are. 


3) Readers can relate through emotion, mainly empathy, to the characters that the author describes. When analyzing Betty's character, Havrilesky says "But what else can you expect from someone whose closest relations-- overbearing father, paternal but deceitful husband-- have consistently rewarded her for quietly, obediently playing along with their games?" It is easier to feel bad for this character when seeing her through the empathetic eyes of the author, explaining how these factors of the characters life have shaped her.


4) I have never seen the show Mad Men so I have to trust that the author of this article is giving me correct insight.  After reading the article I now understand the basic premise of the show but the author hasn't really made me want to watch the show, mainly because it doesn't sound very fun and exciting but rather archaic and deceitful.

Thursday, October 15, 2015

Analyzing consumer oriented websites

I love watching movies more than anything so I chose to analyze Rotten Tomatoes and IMDb. At first glance I liked rotten tomatoes more because on the very first page, names of all the current movies are listed with their ratings as opposed to IMDb which only mentions the top 25 on the cover page. However, after further investigation I found IMDb to be more useful when using the search bar to find a specific movie because it gave many suggestions of other similar movies, as well as a clear review of the movie you just searched. Whereas Rotten tomatoes only gives a brief rating and description without going into as much detail, or other movie suggestions. I found the Rotten tomatoes rating system to be more confusing than helpful. They use certain tomato symbols to portray whether a movie was good or bad but it would have been much more useful if there was some sort of key on the side explaining what each symbol represents. Once again IMDb proves to be the most helpful because they use the classic gold star rating system that is familiar and easy for consumers to understand. To improve the rotten tomatoes website I would add a key to their symbols, and make they're search engine and suggestions more affective. The only thing I would change about IMDb is their front page which could be improved my featuring current movies and their ratings.

Unpacking texts: textual analysis


Decision:
What area of my life this affects:
Information gathered before:
Decision I made:
What to wear for the day
How I feel about myself
Is the weather nice today? Do I feel like looking put together or lazy?
The weather is nice so I wore short sleeves and my outfit combo is somewhere in between lazy and put together
What to eat for breakfast
My health and satisfying my hunger
How much time to I have to make it? Do I want to be healthy or just grab a snack?
I had enough time before my doctors apt. to make a filling breakfast but it wasn’t necessarily very healthy
How should I celebrate my birthday this week
My happiness
Do I want a whole party or do I just want to hang out at a friend’s house? Do I feel like going to a school football game
I decided to have a small birthday party at my house with my closest friends because I don’t really feel like going out anywhere.
Should I get my homework done before or after dance class
School and grades
How long will it take to get my homework done? Am I going to actually feel like doing homework before dance?
I chose to do my homework after dance because I had more time and motivation to get it done.
Picking out times to work on my English paper
Schedule, school, grades
What days do I have the least homework in other classes? How many days on the weekend do I have free to work on it?
I chose to work on my paper Tuesdays and Thursdays if I have time, and on Sunday nights

 

Tuesday, October 13, 2015

Taking stock of your writing

1. What was your main point (thesis)?  “The Moral of the Story”?

The main point of my narrative was that I used to really enjoy writing as a way to express myself and talk about my favorite things. I would get good grades on my writing assignments and my family enjoyed reading what I had written. However, once I got into middle school I struggled with certain writing concepts that ended up dragging me down. I began to get less than desirable grades on my essays and developed a distaste for writing. Now I have to work harder to understand how my teachers want me to piece my thoughts together and improve my grades.

2.      Who was your audience?  What did you assume about them?  What “audience needs” did you have to consider in writing the paper?  How did you tailor your writing to them?
My audience is My professor and the other students that follow my blog. I assume that they know the writing assignment and understand why I have chosen to write about my topic. I had to keep in mind that this is a formal paper and even though my audience my contain a few students, I have to write properly instead of how I would normally write a letter to a friend.
3.      What feedback or reactions did you get at various times while composing this paper, and how was this helpful?  What other kinds of input or support did you get from classmates, teacher, tutors, others?  Were you able to make use of it?  How, or why not?
I got positive feedback as well as constructive criticism from my table partner, helping me with grammar and piecing certain concepts together. This is the only input I have received so far, but I will continue to receive input and from peers.
4.      What did you find interesting about the process you went through in writing this paper, and what did you learn from it?
It was interesting looking back on my thoughts from middle school and elementary school and how my love of writing significantly changed. I realized that I only liked writing when I was younger because I was good at it and I could write about things I thoroughly enjoy as opposed to the assignments I have now. 
5.      What questions do you have for me about the paper?  (What part(s) of the paper would you like me to focus on?  What do you see as the paper’s strengths, and what areas are you unsure of?)
I think my papers strengths are that it gets my point across and makes sense to the reader. I think I also included good detail about what I was thinking and feeling at the time. I am a bit unsure of how to expand and include further details because I feel that if I add anything more it will be distracting to the main point, but I will try to add more details that are relevant to the story because need more words to fill the requirement.

Thursday, October 8, 2015

5 characteristic features

1) What happened? Who was involved?: In middle school I joined an advanced placement English class and my writing assignments became much more difficult than anything I had done before. My crazy middle school English teacher is the main person involved
2) Where did it happen?: My middle school is where I began to dislike writing, but my elementary school is where I loved it.
3) What makes the story come alive? I will include vivid descriptions of my eccentric middle school English teacher and the crazy things she did like banging a stool on desks and always repeating the same important phrases so that we would never forget them. My second grade teacher who sparked my love for writing was the polar opposite. She was a gentle and kind older woman who encouraged me to keep writing short stories.
4) Who's telling the story? My narrative will stay in my point of view the whole time.
5) Why does the story matter? This story matters because it shows how my view of writing changed as I got older and started writing more complex papers. My writing scores dropped significantly after middle school and it has been something I have struggle to work on over the past few years.

In class lab: Literacy Narrative


1) Lydia’s story: “Crouched there, she watched the water continue to rise. Her ceilings, she knew, were 12 feet tall. The water rose to above her height, then to above six feet, finally to about seven. Lydia waited, cramped on the top shelf of the linen closet, until the water finally began to recede.” Page 130 para. 2

2) Proficiency narrative: “How could I have screwed up writing? I surely spelled every word correctly, used good grammar, and even used big words in proper context. How could I have failed?” Paragraph 3

3) Lydia’s story: “We were struck by the chemical odor of a cleaning solution so strong that it seemed toxic. Coming from the hot humid weather outdoors, we found the inside uncomfortably cold from air conditioning. The cackle of a television set was the only sound.” Page 1 para 2

4) Brainstorming: history day. Writing in second grade. Book reports. DBQ papers

5) Purpose:  I am sharing this memory/story to fulfill and assignment

6) Audience: Readers are likely to share similar experiences since we are all students of similar educations. I assume that I won’t have to explain much to help them understand my perspective.

7) Stance: My attitude towards this project is a bit self-critical because I’m not a big fan of writing and I don’t usually get very good grades on my writing assignments.

8) media/design: My narrative will be posted to my blog most likely without photos or illustrations.

9) What do you see? First I see my elementary school and myself writing cute little stories with colorful illustrations that always got good grades. Then I see my middle school transferring to a harder English class and struggling to write book reports and history papers at such a high level.

10) What do you hear? I hear my teacher saying to my class in only sixth grade that we are writing at a college level and that as accelerated students, we are perfectly capable. However, in my own mind it was hard for me to piece together my thoughts in a presentable way. Especially when it came to history day papers that were being looked over by judges. She would also yell things all the time like "Don't change tenses!" while banging a stool on a desk to make us remember.

11) What do you smell? Ink pens?

12) what do you feel? I felt a little out of place and nervous because I was in a new class with new people and it was much different that the easy 100 percent I was used to getting in my standard level English classes. Now I was going to have to work much harder and write full length essays that I had never done before or understood how to do. I also felt anxious because I wanted to do so well in the class and maintain and A.

13) What do you taste? Gum because I would always ask other people for gum in class

14) Describing characters: My second grade teacher was an old slender woman who would always praise my writing with little comments and smiley faces. She would always encourage her students to keep writing and improving. The in middle school my advanced English teacher was a crazy woman of slightly above average height and dark hair that fell across her forehead in short bangs. She liked to yell a lot for emphasis and she had this mentally crazy quality about her that is hard to describe. She would either be smiling or scowling and you never knew which it was going to be on any given day.


15) Dialogue: 
Me: I really just don't understand this book report structure.
Friend: She did say that we are writing at a college level.
Me: how are we supposed to write at a college level when we just got out of  a regular 6th grade English class! I've never written any thing this complicated in my life.
Friend: I guess you're just going to have to get used to it
Me: I've always been ok at writing but this, this just doesn't make sense.

16) Summarize what happened: By the time I got into 2nd grade I loved to write. I would write short stories in class and at home. My first year of middle school I was still doing well with my writing, getting good grades on my papers and feeling like I was pretty good at it. Then everything changed, I joined an advanced placement English and history class. I was so excited that I was doing so well in school that my teacher wanted to move me up to a more challenging class where I could really prove myself. Soon enough our first book report was assigned and my Easy Peasy world of effortless writing came crashing down. I took one look at the assignment and had no clue how I was going to structure my paper in the way my teacher wanted. I was shaking in my boots as soon as my Intimidating teacher announced to the class that we should be writing at a college level and that this advanced class shouldn't have a problem with it. College? Are you kidding me? I've only gotten half way through the 6th grade so I surely couldn't accomplish this. As time went on my mom would help me with my book reports and I would get good scores but It always remained a struggle to write this way on my own. This is when I realized how complex writing can be and as time went on it would only get harder for me.

17) Significance: This event is significant to me because it changed the way I felt about writing. I used to love to write because I thought I was good at it but as time went on it got more and more challenging for me to wrap my head around the structure of certain papers and to convey my message in a way that satisfied my teachers. From my last year of middle school on, I've been getting less than desirable grades on my papers and it made me have a certain distaste for writing in school.
 

Wednesday, October 7, 2015

Rhetoric Deffinition part 2

Reading my peers' definitions of rhetoric didn't make me change my own, but they did make me think more about what it means to think and act rhetorically. Thinking and acting rhetorically isn't just about persuasion, it can be using your voice and ideas to make an impact or a difference. When you think rhetorically, you listen to the thoughts of others and use that new information to further your own opinions. However, when you act rhetorically, you build off of a bigger conversations and "put in your oar".

Monday, October 5, 2015

Dffinition Of Rhetoric

To me, the definition of rhetoric is not only the art and practice of persuasion, but also getting to know the other side of your argument as well as your own. This being said, rhetoric goes beyond just thinking about persuading an audience because you must acknowledge the opposing view in order for them to see yours. To think and act rhetorically is to join conversations about certain issues after listening and researching the topic carefully. This is why getting to know the other side of your argument comes in handy because when you are adding your thoughts to this "bigger conversation" you will be aware of all points of view making your case that much stronger. The most important part of rhetoric, is being convincing or persuasive. Rhetoric is about being able to convince to your audience and explain to them your point of view. It can take a lot of work figure out how to appeal to a particular audience. This is why thinking rhetorically has many parts to it. When thinking rhetorically, one must consider genre, tone, audience, purpose, stance, and more! By carefully considering these elements, studying all sides of a case, and practicing persuasion, anyone can use rhetoric.

Thursday, October 1, 2015

Rhetorical Situations- Narratives


2) Our team agrees that the last sentence of the story summarizes its main point. One difference in our blogs was that some of us said that the story was mostly from either third person or Lydia’s point of view. We all used similar descriptions from the story to describe Lydia and the settings that she was in. In the last question of our blogs, we agreed that the magazine was geared towards health professionals and that the beginning of the story was about examining Lydia’s health, taking on a serious tone that fit the magazine well.

3) Brideau thought about her intended audience and her purpose in ways that chapter 2 described. Since she was telling the story of someone else, she had to stay true to what Lydia told her while also appealing to an audience. Chapter 2 helps us think about rhetoric while writing by breaking down everything that we need to convey to our audience.

5) In daily life we read, see, listen or tell stories. For example, while going on facebook we see tons of links to stories or news to read about other people’s lives. We also tell our own narratives to friends about things that are going on in our own lives whether it be something that just happened the day before or an event from further in the past. Every song that we listen to during the day also tells its own story.

9) Our group found that watching the videos on “It Gets Better” was more effective then written narratives (in the form of a tweet) because you can visibly see the emotions that they are feeling while telling their stories. That being said, our emotions and thoughts are more impacted when we can see theirs on camera.

12) Lydia’s story and TV news are both very different ways of telling a narratives. With TV news multiple people talk about the same topic to get different perspectives. Also, the video allows viewers to see the emotions of the people telling their stories. In contrast a written narrative such as Lydia’s story gives the authors perspective and leaves it to the readers imagination to visualize how things happened. At times the news can be written in paper form losing that visual connection that TV gives the audience. Or if a book is made into a movie, a lot of times important details are overlooked.